NEW YORK, Sept. 20, 2022 (GLOBE NEWSWIRE) — Atari®, a renowned name in consumer brands and interactive entertainment, is set to launch the minting phase for a new NFT project in collaboration with Brazilian pop culture artist Butcher Billy. This exclusive collection features 2,600 distinct NFTs inspired by 15 original artworks, commemorating Atari’s 50th Anniversary. Each NFT not only serves as a piece of fine art but also offers significant utility based on its individual rarity and features. A total of $500,000 in benefits will be available to NFT holders. Minting begins today at 1:00 p.m. EDT for those on the Allowlist, which exceeded 40,000 members before closing on September 16. Public minting will follow at 4:15 p.m. EDT. The 2,600 NFTs will be available on a first-come, first-served basis, with a maximum of one NFT per allowlisted wallet.
Unique Benefits of the NFT Collection
In addition to the artistic value of the NFTs, the project promises an impressive array of $500,000 worth of community benefits. Each NFT grants access to rewards linked to its specific traits, which may include: free physical merchandise such as apparel, game consoles, and collectible cartridges; opportunities to win a share of $100,000 in perks from The Sandbox, including complimentary alpha passes; ongoing digital benefits like free NFTs and game codes; and 2,600 Unstoppable Domain accounts valued at a total of $260,000. Holders will also have a one-in-ten chance to claim a free framed art print of their unique NFT. Those who do not win a free print can still order one at a reduced price, with each NFT tracking the number of prints made as it changes hands.
Ongoing Advantages for NFT Holders
The advantages of owning one of these NFTs extend beyond the initial minting period, offering holders access to a token-gated Discord community exclusively for NFT owners, early access to future projects, and select blockchain initiatives from Atari and its collaborators. Additionally, holders will receive periodic early access to new Atari video games, as well as engaging activities including puzzles and treasure hunts. As part of a collaborative effort to enhance Web3 accessibility, each NFT also includes a free Unstoppable Domains account valued at $100. This service transforms complex wallet addresses into easy-to-remember gamertag-style usernames, allowing users to navigate metaverses and blockchain experiences more effortlessly.
About Atari X
Atari X represents a strategic initiative that integrates Atari’s blockchain ventures under a single, Atari-controlled entity. By leveraging top-tier partnerships and best practices in Web3 development, Atari X aims to create a robust blockchain ecosystem that fuses gaming, utility, and community engagement, solidifying blockchain’s role in Atari’s future business strategy. Stay informed about the Atari X initiative via Twitter (@AtariX) and join the Atari X community on Discord.
About Atari
Atari is a pioneering interactive entertainment company with a legacy that resonates across generations. It is globally recognized for its diverse array of multi-platform interactive entertainment and licensed products. The company boasts a library of over 200 unique games and franchises, including iconic titles like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari’s operational headquarters are located in New York and Paris, and its shares trade on Euronext Growth Paris. For the latest news and updates, follow Atari on social media platforms including Facebook, Twitter, and Instagram.
