NEW YORK, NY / ACCESSWIRE / March 11, 2021 / Atari® (OTC PINK:PONGF), a renowned name in consumer brands and entertainment, has unveiled a new partnership with RTFKT to launch a limited-edition NFT fashion collection themed around Atari. The standout item from this collaboration is a unique Atari Sneaker, designed not only as a striking piece of art and a collectible but also compatible with various multiplayer blockchain games, such as Decentraland and The Sandbox, as well as the anticipated Atari Metaverse. The inaugural piece, a singular “OG Edition” Atari Sneaker, is now up for auction on SuperRare, a marketplace for distinctive and rare artworks linked to blockchain tokens.
As part of this initiative, Atari and RTFKT are working with six talented artists to create additional sneaker designs, each influenced by classic Atari games. Only 50 units of each design will be produced, ensuring their rarity as they will never be reminted. Sales for these new editions will commence today on the blockchain auction platform Rarible. To enhance the value for collectors and integrate into the blockchain ecosystem, Atari and RTFKT have engaged leading metaverse developers to ensure these NFTs can be used within their games. Potential buyers can even preview the limited edition Atari Sneakers through Snapchat or the MetaverseMe App prior to making a purchase.
Peter Dao, Head of Social at Atari, expressed enthusiasm about the collaboration with RTFKT Studios, stating, “We are thrilled to partner with RTFKT Studios to deliver genuine utility for NFT collectors through our blockchain gaming partners, while also highlighting the creativity and skill of top artists who incorporate our legendary brand into their creations.” For those interested in the Atari Token, there are various platforms available for engagement, including Telegram, Reddit, Twitter, and Discord.
Atari, comprising Atari SA and its subsidiaries, stands as a leader in interactive entertainment and multiplatform licensing. Having pioneered video gaming since its establishment in 1972, Atari manages an extensive portfolio of over 200 games and franchises, including iconic titles like Asteroids®, Centipede®, Missile Command®, and Pong®. Leveraging its intellectual properties, Atari provides engaging online gaming experiences across smartphones, tablets, and other connected devices, while also developing and distributing interactive content for major gaming consoles such as Microsoft, Sony, and Nintendo.
Atari Chain Ltd., a subsidiary of Atari SA, is dedicated to spearheading cryptocurrency initiatives within the entertainment sector. The Atari Token is administered by Atari Chain, Ltd (Gibraltar), a jointly owned entity of Atari and the ICICB Group.
### About RTFKT
Established in January 2020 by three friends during the onset of the COVID-19 pandemic, RTFKT has emerged from the metaverse, which has significantly influenced its identity. RTFKT is characterized as an eclectic, creator-focused organization that employs cutting-edge gaming engines, NFT technology, blockchain verification, and augmented reality, along with manufacturing expertise to produce unique sneakers and digital items. The brand has gained recognition for its viral sneaker designs, memes, and exclusive collectibles, maintaining a reputation for being at the forefront of technological innovation, despite appearing to operate with limited resources compared to industry giants.
### PRESS CONTACTS:
For RTFKT:
Steven Vasilev
zaptio@gmail.com
For Atari (General PR):
UberStrategist Inc.
Mario R. Kroll and CJ Melendez
pr@uberstrategist.com
1-646-844-8983
Atari Chain, Ltd
Peter Dao
Peter.Dao@Atari.com
