SANTA MONICA, Calif. — Atari, a renowned name in the video game industry, is celebrating its 50th anniversary with a unique initiative. The company, recognized for iconic games such as Centipede, Asteroids, and Breakout, launched a collection of 2,600 NFTs that showcase stylized artwork from its classic titles. This collection was crafted by Brazilian pop culture artist Butcher Billy and impressively sold out within hours of its release.
Transforming Digital Assets into Tangible Art
To enhance the experience for Atari NFT owners, the company has announced a new partnership with Pixels, a leading print-on-demand service. Starting now, owners of Atari NFTs can visit AtariPrints.com, link their Ethereum wallets, and convert their digital NFTs into physical framed prints and posters. These products come in five different sizes ranging from 10″ x 12″ to 32″ x 40″ and can be customized with various frame and mat options.
AtariPrints.com operates through Pixels, a major player in the print-on-demand industry. Their innovative technology allows for the rapid transformation of image-based NFTs into a variety of physical products. Pixels establishes a base price for each item, and NFT creators like Atari have the flexibility to decide which products to offer and set their earnings for each sale. Upon purchase, Pixels manages the production and shipping through a network of 16 manufacturing centers worldwide, ensuring that all orders are fulfilled within 3-4 business days and delivered with a 30-day money-back guarantee.
Expanding NFT Opportunities
“This marks a thrilling chapter in our company’s journey,” stated Sean Broihier, CEO of Pixels. “Over the past 15 years, we have developed software that empowers artists and brands to market print-on-demand products. The surge in NFT popularity naturally led us to extend our services to include the NFT community, and the feedback from designers and marketplace operators has been overwhelmingly positive.”
Pixels also provides NFT creators with the ability to market physical products through various platforms, including white-label websites, Shopify, Amazon, Instagram, mobile applications, and more. “We offer an easy way to transition from digital NFT sales to physical art products,” Broihier added. “Our mission is to convert digital images into tangible items, and we are excited to collaborate with Atari to showcase the possibilities for NFT holders to turn their digital assets into real-world products.”
Exclusive Offers for NFT Holders
Atari NFT holders can visit AtariPrints.com to convert their NFTs into framed prints and posters. To incentivize early purchases, NFT owners will receive a 20% discount on their first order, with an additional 260 lucky holders being awarded a $100 credit toward their purchase, along with complimentary shipping.
About Pixels
Pixels is a Santa Monica-based technology and art company founded in 2006, serving as a global marketplace for artists, photographers, and renowned brands. Sellers can easily upload their images to Pixels.com and set prices for a wide range of print-on-demand products, reaching a global audience. Each order is fulfilled by Pixels through its extensive network of manufacturing facilities, and the company also develops technology to assist sellers in reaching buyers across various platforms, including mobile apps and retail stores.
About Atari
Atari holds a unique position in the history of video gaming, being closely linked to the industry’s inception and the golden era of video games. The Atari “fuji” logo is among the most recognizable in the world, and classic games like Centipede, Asteroids, and Breakout remain beloved by fans. The Atari X initiative consolidates the company’s blockchain endeavors into a cohesive operation, aiming to create a thriving ecosystem that merges gaming, utility, and community, ensuring the continued significance of blockchain in Atari’s future strategy.
