NEW YORK, Aug. 25, 2022 (GLOBE NEWSWIRE) — Renowned for its legacy in interactive entertainment, Atari® has unveiled an exciting new NFT partnership with the artist Butcher Billy. The collaboration, titled the “50 Years of Atari,” will feature a collection of 2,600 NFTs inspired by 15 original pieces created by Butcher Billy. In conjunction with this launch, Atari is also introducing a complimentary metaverse experience and an interactive hotline, 1-888, to enhance user engagement.
### NFT Collection by Butcher Billy
The artistic vision behind the “50 Years of Atari” collection comes from Brazilian artist Butcher Billy, who is celebrated for his unique fusion of pop culture elements that challenge reality and fiction. His previous collaborations with high-profile brands such as Netflix, Marvel, and Universal Music have garnered him a dedicated following. Enthusiasts can explore the project further at 888atari50.com, where they can access Room 133—a metaverse simulation resembling a classified engineering room from Atari’s original headquarters. This immersive space will offer users various clues and hidden gems about the NFT launch, along with insights into other Atari X projects and collaborations, plus exclusive access to special experiences. Notably, participation does not require ownership of an NFT or a crypto wallet.
### Exciting Times Ahead for Atari
Tyler Drewitz, Director of Atari X, expressed enthusiasm about the collaboration with Butcher Billy, highlighting their shared passion for the brand. He emphasized how this partnership kicks off a series of upcoming activities for Atari X. Additionally, Atari has plans to introduce a new token that will be a pivotal component of its blockchain ecosystem, with a launch anticipated in the latter half of 2022. The company is also actively pursuing web3 development projects in collaboration with Nifty Labs, Everyrealm, Virtual Human Studios, The Sandbox, and others.
### About Atari X
Atari X represents a strategic initiative aimed at consolidating Atari’s blockchain endeavors under a cohesive structure that is fully managed by the company. By leveraging top-tier partnerships and best practices in web3 development, Atari X is committed to establishing a comprehensive blockchain ecosystem that integrates gaming, utility, and community, thereby ensuring that blockchain remains a central element of Atari’s long-term vision.
### About Atari
Atari stands as an iconic name in the interactive entertainment sector, with a legacy that resonates across generations. The company is recognized for its diverse offerings in multi-platform interactive entertainment and licensed products. Atari’s portfolio boasts over 200 unique games and franchises, including legendary titles like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. With offices located in New York and Paris, Atari continues to evolve within the gaming industry. The company’s shares are listed on Euronext Growth Paris (ISIN Code FR0010478248, Ticker ALATA). For the latest updates on Atari and retro pop culture, fans can follow the brand on various social media platforms.
